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Feature Stories

Final Highlights from the 2012 AFDR
March 7, 2012
In the previous three issues of FUSR, we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by selections of highlights from the report
The Winner's Column - March 2012
March 7, 2012
Franchising is seeing a flurry of activity in financing, mergers and acquisitions, and franchisee incentives in 2012, especially for returning veterans.
Way To Grow!: AlphaGraphics CEO Focuses On Transformation
February 29, 2012
Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.
Leadership by Example: Earning The Confidence Of Franchisees
February 27, 2012
Leadership is a fundamental ingredient for the success of a franchise concept. When franchisees invest in a brand, they are casting a vote of confidence in the leadership team.
What Are You Saying?: Test Yourself Right Now!
February 22, 2012
How do you promote your franchise to prospective buyers?
CMO Roundtable - Franchisee Satisfaction In Overall Marketing Strategy
February 20, 2012
Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
Building Brand through Local Store Marketing
February 15, 2012
Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.
Online Ordering: The Point of Sale Has Left the Building
February 15, 2012
Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.
Call Measurement: Are Your Ad Programs Delivering?
February 15, 2012
In this complex world of advertising choices, it is important to know which ad programs are working.
Social Media Roundup - February 2012
February 15, 2012
Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.