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Feature Stories

25 Free Marketing Sources
December 21, 2011
As we end one year and begin another, this is a good time to take stock of your marketing and branding strategies and execution
Social Media Roundup – December 2011
December 21, 2011
A powerful and frequently misunderstood aspect of creating an online presence is the necessity of link-building.
CMO Roundtable: Using Profiling, Targeting, And Loyalty Programs To Acquire & Retaining More Customers
December 14, 2011
What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?
Lessons from Leadership
December 12, 2011
A leader is formally defined as a person who guides or directs a group.
A Clear Value Proposition Can Boost Franchise Recruitment and Sales
December 7, 2011
Zig Ziglar once said, "People don't buy drills, they buy holes."
2012 Annual Franchise Development Report Now Available
December 7, 2011
Last year the headline on our Annual Lead Generation Survey story in Franchise Update magazine read: "Adapt or Die."
The Four Steps to Lead Generation Success: Steps 1 and 2
December 7, 2011
Who is your ideal franchise buyer? Let's begin with knowing your market.
The Winner's Column - December 2011
December 7, 2011
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
2012: Taking Control: You Can't Change The Economy, So Change Yourself!
November 30, 2011
Last year the headline on our Annual Lead Generation Survey story read: "Adapt or Die." Responses to two new questions this year indicate franchisors have taken this lesson to heart.
Man on a Mission: Building An Empire On A Foundation Of Smiles
November 30, 2011
Amit Kleinberger rattles off the business start-ups he's launched like a general listing the cities he's seized.