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• No Mystery About It: Study Finds Franchisors Still Coming Up Short
  January 11, 2012
  There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.
• Paying It Forward: Mentors Have Played A Huge Role In John Rotche's Life
  January 9, 2012
  In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.
• The Four Steps to Lead Generation Success, Part 3: Know Your Buyer
  January 4, 2012
  The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.
• Highlights from the 2012 Annual Franchise Development Report
  January 4, 2012
  Last month we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR).
• Franchise Development Lessons from a Two-Headed Turtle
  January 4, 2012
  A few weeks ago I introduced your franchise consumer marketing colleagues to a two-headed turtle named Ditto.
• The Winner's Column - January 2012
  January 4, 2012
  As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
• Growing in a Changing Economy: Companies Focus On The Bottom Line
  December 28, 2011
  As an economist, I see some really challenging times ahead. As a businessman (and professed contrarian), I see some interesting opportunities.
• Challenge the Pros: Leveraging To Meet Development Goals
  December 26, 2011
  With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals?
• Franchise Marketing Lessons from a Two-Headed Turtle
  December 21, 2011
  What does franchise marketing have in common with a two-headed turtle?
• Franchise Consumer Marketing: Interview with Wendy Odell Magus
  December 21, 2011
  Wendy Odell Magus is well-versed in both consumer and franchise sales marketing strategies.

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