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Crossing the Great Divide
September 8, 2008
A few weeks ago I found myself at a conference in New Orleans speaking to a few hundred college recruiters. The brands represented in the room were well-known: Shell, Geico, Valpak, Wal-Mart, Enterprise, Jaguar, Boeing. My topic was the tremendous disconnect between young people today and the companies that work so hard to pursue and attract them.
Here Comes Web 2.0!
September 2, 2008
Technologists busily reinventing the World Wide Web say franchises can look forward to an Internet where it will be much easier to collaborate, innovate, and to manipulate data and software on a wide variety of Net-friendly devices.
Selling Direct
August 18, 2008
Unfortunately, many franchisors flounder in direct-response recruitment advertising. Typically, their development efforts focus on improving their sales and media sources, with minimal attention paid to increasing ad performance.
The Rewards of Virtue
August 10, 2008
When Bill McPherson was growing up in the San Fernando Valley, he dreamed of being a professional basketball player. He was good enough to get a scholarship to the University of California at Irvine.
Everybody's Doing It
August 8, 2008
Performing a financial analysis of your existing units, for disclosure to franchise candidates in Item 19 of your FDD, could be one of the most important decisions you make for your concept
2008 Annual Franchise Development Report Identifies Best Practices for Recruitment
August 6, 2008
Franchise Update Media Group, the leading industry resource for franchise development, today announced publication of the 2008 Annual Franchise Development Report (AFDR), the most comprehensive research guide in the industry. Entitled "Measuring Up," the report identifies sales benchmarks and marketing intelligence that help franchisors accelerate their expansion and improve recruitment practices.
Selling More in A Slow Economy
July 23, 2008
Take control at the outset of your selling process and you'll accelerate your recruiting success. It sets the stage for your entire relationship. Sales pros agree your first session with qualified prospects who have sent their applications is the ideal opportunity to begin closing. It can make the difference between celebrating another franchise sale - or losing another candidate who drifts from your reach.
10 Tips to Close Deals Faster
July 23, 2008
Try out a few of these selling tips to sharpen your process and accelerate your inquiry to close cycles. These techniques are bringing deals faster for franchisors. See what makes sense for your development approach and you can enjoy more closes in less time.
Area Developer Magazine Changes Name To Multi-Unit Franchisee
July 22, 2008
Franchise Update Media Group, the leading industry resource for franchise development, today announced that Area Developer Magazine has a new name: Multi-Unit Franchisee Magazine, effective with the Issue III 2008 edition, which will be published at the end of the month.
Registration Now Open for 10th Annual Franchise Leadership & Development Conference
July 8, 2008
Franchise Update Media Group, the leading industry resource for franchise development, announces that registration is now open for the 10th Annual Franchise Leadership & Development Conference, which will be held at The Drake Hotel in Chicago, Sept. 24-26, 2008. The theme for this year is "Driving Performance in Tough Times."

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