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Creating a Cost-Effective Lead Generation Strategy
February 1, 2012
For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.
New Highlights from the 2012 AFDR
February 1, 2012
In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.
The Four Steps to Lead Generation Success, Part 4: Wow 'Em!
February 1, 2012
This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them.
The Winner's Column - February 2012
February 1, 2012
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
CMO Roundtable - Using Profiling to Retain More Customers
January 25, 2012
What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?
Multi-Faceted Marketing: Kiddie Academy's Wendy Odell Magus Talks Customer Acquisition
January 23, 2012
Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
7 Multi-Location Digital Marketing Tactics for Franchise CMOs
January 18, 2012
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
Auntie Anne's: Happy Franchisees = Happy Customers
January 18, 2012
Managing brand strategy for more than 1,150 domestic and international franchise locations is no small task.
What Makes People Want To Follow a Brand?
January 18, 2012
Great question - and, coincidentally, the name of an infographic from Get Satisfaction.com's Social Studies blog.
Social Media Roundup - January 2012
January 18, 2012
One thing we know for sure: more people and more businesses will be using social media in 2012.

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