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Selling More in A Slow Economy
July 23, 2008
Take control at the outset of your selling process and you'll accelerate your recruiting success. It sets the stage for your entire relationship. Sales pros agree your first session with qualified prospects who have sent their applications is the ideal opportunity to begin closing. It can make the difference between celebrating another franchise sale - or losing another candidate who drifts from your reach.
10 Tips to Close Deals Faster
July 23, 2008
Try out a few of these selling tips to sharpen your process and accelerate your inquiry to close cycles. These techniques are bringing deals faster for franchisors. See what makes sense for your development approach and you can enjoy more closes in less time.
Area Developer Magazine Changes Name To Multi-Unit Franchiseee
July 22, 2008
Franchise Update Media Group, the leading industry resource for franchise development, today announced that Area Developer Magazine has a new name: Multi-Unit Franchisee Magazine, effective with the Issue III 2008 edition, which will be published at the end of the month.
Registration Now Open for 10th Annual Franchise Leadership & Development Conference
July 8, 2008
Franchise Update Media Group, the leading industry resource for franchise development, announces that registration is now open for the 10th Annual Franchise Leadership & Development Conference, which will be held at The Drake Hotel in Chicago, Sept. 24-26, 2008. The theme for this year is "Driving Performance in Tough Times."
Annual awards recognize success in lead generation and recruitment
January 29, 2008
In today's business environment, the mystery shopper - the person who pretends to be a customer or potential client while noting every conceivable plus and minus of their shopping or consumer experience - is a fact of life.
Ruminations on advancements achieved and to come
January 22, 2008
Earlier this year, a franchise magazine that shall remain nameless here focused upon the issue of "cleavage in the marketplace" - a subject no man in his right mind would ever touch. However, I found it interesting that this subject had garnered discussion in one of the leading publications on franchising, or for that matter, in any reputable publication.
Our annual awards for the best performers in lead generation and sales
January 15, 2008
"I don't care about numbers and notes on a piece of paper; it only matters if you actually close the sale."
Embracing "earth friendly" philosophies and practices is the way to grow
January 8, 2008
What was once a humble grassroots movement to "Save the Planet" has now become big business, with consumers a major part of the push. Seems everywhere you look these days, more and more companies are touting their "green" initiatives as they scramble to implement various ways to recycle, reuse, and renew. Green is in.
Francorp founder Don Boroian is back
January 1, 2008
Franchise UPDATE recently sat in on a seminar for aspiring franchisees. One of about 150 such events held each year in the U.S. held by Francorp Consulting, this session was led by veteran industry consultant Don Boroian, who founded Francorp 31 years ago.
Some common-sense guidelines for raising capital
December 25, 2007
In an ideal universe, companies grow and achieve vital corporate initiatives through ever-increasing cash flow. But the reality for most franchisors, public or private, is that expansions and capital expenditures require an infusion of cash.

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