Basecamp Fitness Debuts Newest Hyper-Condensed High-intensity Workout Studio in San Mateo, CA on May 2
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Basecamp Fitness Debuts Newest Hyper-Condensed High-intensity Workout Studio in San Mateo, CA on May 2

Fitness Concept Now Open and Offering Exclusive Grand Opening Promotions

April 26, 2024 // Franchising.com // SAN MATEO, CA - Basecamp Fitness, a hyper-condensed high-intensity interval training (HIIT) workout that packs 50 minutes of supercharged exercise into only 35, has announced today the doors are open to its newest studio in San Mateo, CA, located at 3050 South Delaware St. across from Hillsdale Shopping Center. This location is spearheaded by franchise owner, Brett Livingstone, who also operates five Anytime Fitness locations across northern California and is opening a second Basecamp Fitness studio in Millbrae this summer. Basecamp Fitness is owned by Self Esteem Brands – parent franchisor to Anytime Fitness, the largest fitness franchise. To-date, Basecamp Fitness has sold 76 franchise licenses and shows no signs of slowing down.

The community is invited to the new location’s grand opening event on Thursday, May 2, where members of the San Mateo Area Chamber of Commerce will be in attendance. There will be a ribbon cutting ceremony promptly at 11:30am held by the Basecamp Fitness franchisees and team, followed by an assortment of delicious light bites, refreshing beverages, raffle prizes, and more. In celebration of the grand opening, founding members will receive 10 percent off their monthly membership rate, which will remain in effect for as long as founding members maintain their membership levels. This exclusive offer can only be redeemed through the end of May.

“We’re thrilled to announce the grand opening of Basecamp Fitness San Mateo, marking another milestone in our journey to expand across the Golden State,” said Ben Camper, President of Basecamp Fitness. “At Basecamp Fitness, we’re more than just a workout. Each new studio fosters a community within our Basecamp family and we’re excited to see this come to life in San Mateo. Members can expect to be guided by our coaches each class to push their fitness boundaries surrounded by a supportive and inspiring atmosphere. From our first studio in the Bay Area which opened in 2013, we’ve perfected the art of helping members set and achieve their fitness goals. Brett is an exceptional and seasoned franchise owner who brings invaluable expertise to our franchised system. We’re confident he will excel in overseeing the San Mateo studio and continue to succeed as he ventures into future expansions, including Millbrae.”

Founded in 2013 by Zappos.com founder Nick Swinmurn, Basecamp Fitness is a group workout scientifically proven to give members better exercise in minimal time. The Coach-led format rotates participants every 60-90 seconds between heart-pumping cardio on an air-bike and strength training exercises with an optional 10-minute cool-down available at the end of each workout, featuring a variety of core exercises.

Basecamp Fitness also celebrates every member’s individual fitness goals and personal milestones. The culture of member shout outs and swag for milestones accomplished are part of the DNA. Members are encouraged to track their progress through Basecamp’s mobile app, allowing them to monitor their results and health data. Additionally, members can use the app to schedule classes and stay connected with the Basecamp community in real time.

“I'm excited to celebrate the official grand opening of Basecamp Fitness San Mateo, the first of many Basecamp Fitness studio locations I plan to open in California,” shared Brett Livingstone, franchise owner of Basecamp Fitness San Mateo. “Fitness holds significant importance in my life. I understand the positive impact it can have on a community, which is why I’ve owned and operated five Anytime Fitness locations in the area over the past 14 years. As I looked to broaden my business portfolio, I knew Basecamp Fitness would be a natural fit due to the rising demand for group fitness and overall effectiveness of the workout.I’m proud to introduce Basecamp Fitness' spirit of health and wellness to the San Mateo community and show our new members what Basecamp Fitness has to offer.”

For more information about the new studio and membership packages, please call (650) 651-6184, email SanMateoCA@basecampfitness.com, visit our website at Basecamp Fitness San Mateo or follow us on Instagram for the latest news and trends.

About Basecamp Fitness & SUMHIIT Fitness

Basecamp Fitness, known as SUMHIIT Fitness internationally, is the all-in, high-intensity group workout that packs 50 minutes of supercharged calorie burn into just 35, making it one of the most efficient and effective workouts on the market. Alternating between heart-thumping cardio on the air bike, to strength moves on the floor that will keep muscles guessing, the workout unites those who love to push hard, sweat hard and celebrate wins together. Additionally, an optional 10 minutes follows each workout and features a wide array of core exercises, which means members benefit from intense cardio, strength training and abdominal training during every session. Members also get access to Basecamp’s proprietary app allowing them to conveniently monitor and validate their Basecamp workout, results and health data, schedule classes, and stay connected with their community all in real-time from one device. For more information on Basecamp Fitness, please visit https://www.basecampfitness.com/.

SOURCE Basecamp Fitness

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Media Contact:

Alexis Paul
Fish Consulting
954-893-9150
apaul@fish-consulting.com

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